Our SEO Agency Tools and Tech Stack

Ever wondered what apps, products, services and tools an SEO agency use to improve their search engine optimization (SEO) and website effectiveness? If so, welcome to a significant portion of our ‘tech stack’!

If you have any questions about any of the tools we use, please feel free to contact us any time.

    Important disclosure: Please read before proceeding

    We are proud affiliate partners for some of these tools so where appropriate we have used affiliate links. This means that if you make a purchase after clicking on one of these recommended service provider links, like an insurance broker, or a travel agent, we may earn a commission – at no extra cost to you.

    Please note we only recommend apps, products, services and tools we personally use and/or trust will be of significant value to our clients and readers. A few are ‘forever free’, but most require some level of investment if you are to maximize their benefits. Please do not invest your hard-earned money on any of our recommendations unless you genuinely feel they will help improve your business productivity of return on investment.

    For our full disclosure, please read our DISCLAIMER page.

    Highly Recommended Resources

    (After much trial and error!) We now use some of the best and most powerful tools and resources you’ll find in the online business ecosystem. Used properly these tools can be real game-changers for any business using online marketing.

    Lead Generation to Getting Paid | List Building to a Payment Gateway

    All businesses need systems to capture leads, nurture prospects into customers, and ultimately get paid. All the following three featured tools help us do that.

    ConvertBox Light Logo-320x180

    ConvertBox

    We feel list building should be a high-priority for all online entrepreneurs. ConvertBox is a dedicated opt-in ‘bridge’ that makes it easier to convert more visitors into leads and sales with intelligent on-site messages.

     $ This is an affiliate link 
     $ This is an affiliate link 
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    ConvertKit [FREEMIUM]

    Don’t be at the mercy of social media platforms when it comes to getting your message out to the world. Email marketing is alive and well and ConvertKit makes it easy to manage your email list and set up automations.
     $ This is an affiliate link 
     $ This is an affiliate link 
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    Convertri

    Convertri lets us quickly create sales pages and funnels with a built-in payment gateway. The pagebuiider is easy to use, you get great support and the end result is fast-loading, professional web pages that help you get paid.

     $ This is an affiliate link 
     $ This is an affiliate link 

    Where is your focus today? What type of tools do you want to learn about?

    Choose a category to see the most valuable online marketing tools, services and products we use for both ourselves and our clients. Without them, we would not have the ability or confidence to deliver something of value to the marketplace. Or that we could automate the many routines and regular tasks that improve productivity and help us gain the desired freedom and profitability we seek.

    Email Marketing and Automation

    ConvertBox Light Logo-320x180

    ConvertBox

    We feel list building should be a high-priority for all online entrepreneurs. ConvertBox is a dedicated opt-in ‘bridge’ that makes it easier to convert more visitors into leads and sales with intelligent on-site messages.
     $ This is an affiliate link 
     $ This is an affiliate link 
    ConvertKit-long Logo-320x180

    ConvertKit [Freemium]

    Don’t be at the mercy of social media platforms when it comes to getting your message out to the world. Email marketing is alive and well and ConvertKit makes it easy to manage your email list and set up automations.

     $ This is an affiliate link 
     $ This is an affiliate link 

    Search Engine Optimization (SEO) Tools

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    KeySearch

    Keyword research made easy! Keysearch helps us find profitable, low competition keywords in seconds as well as provide us with many competitive analysis keyword insights!

     $ This is an affiliate link 
     $ This is an affiliate link 
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    SERPStat

    SERPStat is an affordable, powerful and smart search engine position tool we use for Backlinks Analysis, Rank Tracking, Keyword Research, Competitor Analysis and technical SEO Site Audits.

     $ This is an affiliate link 
     $ This is an affiliate link 
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    TubeBuddy

    TubeBuddy [for YouTube] is a FREE extension for your browser that integrates directly into your YouTube dashboard to help you manage, optimize and grow your channel more easily.

     $ This is an affiliate link 
     $ This is an affiliate link 

    Website and Landing Page Tools

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     $ This is an affiliate link 

    Bluehost

    Webhosting and more

    Your website needs to be hosted somewhere safe and secure. Bluehost have years of experience and make it incredibly easy to get a new site up and running with their one-click automatic WordPress Blog installation.

     $ This is an affiliate link 
    Convertri Banner+Logo-320x180

    Convertri Funnel Builder

    Convertri lets us quickly create sales pages and funnels with a built-in payment gateway. The page-builder is easy to use, you get great support and the end result is fast-loading, professional web pages that help you get paid.

     $ This is an affiliate link 
     $ This is an affiliate link 
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    Thrive Architect

    Part of the Thrive Themes suite of ‘conversion-focused’ WordPress tools. Using the Thrive Architect page-builder proved a valuable turning point in our ability to more effectively create websites capable of converting visitors into subscribers and customers.

     $ This is an affiliate link 
     $ This is an affiliate link 
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    Divi Theme Builder

    The Divi themebuilder was a step up from our page-builder experience and proved a game-changer in finally giving us complete flexibility and control over all aspects of creating and maintaining our websites. Including split-testing!

     $ This is an affiliate link 
     $ This is an affiliate link 
    ConvertKit-long Logo-320x180
     $ This is an affiliate link 

    ConvertKit [FREEMIUM]

    Free landing pages for your next idea

    If you’re just starting out ConvertKit’s freemium package gives you quick and easy access to well-designed free landing page templates. Meaning you don’t even need a website to start gathering interest and email addresses!

     $ This is an affiliate link 

    Productivity [‘Time Management’] Tools

    Time is the only properly defined limited resource applicable to us all. This makes it your most valuable resource and although you can’t manage time, you can manage how you use it. We use all the following tools and services on the mathematical basis that if you can save ’10 minutes a day’, you effectively earn yourself a week a year! How valuable is that!

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    LastPass [FREEMIUM]

    This simple password manager has been a productivity game-changer for us. No more ‘cryptic’ manual password updates! LastPass makes it easy and secure to share passwords with associates and VAs across multiple devices and browsers; i.e. LastPass for Safari and Chrome.

     $ This is an affiliate link 
     $ This is an affiliate link 
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    GetFriday Virtual Assistants

    GetFriday is a Virtual Assistant company that can do any manner of jobs for you. We have been using them for years across different businesses and continue to use them now. Using a VA company means THEY replace and train the new VA if a single person decides to move on.

     $ This is an affiliate link 
     $ This is an affiliate link 
    Dropbox Logo-320x180

    Dropbox [FREEMIUM]

    The primary document and photo storage system we use for syncing and sharing ‘static’ files. In particular Colin has found the ‘dropbox view only no download’ Smart Sync feature of Dropbox Professional a gamechanger in preserving storage space on his laptop.

     $ This is an affiliate link 
     $ This is an affiliate link 
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    Evernote [Freemium]

    We pride ourselves on being paperless and Evernote plays a large part in making that a reality. It is Colin’s go-to information and idea capuring tool that lets him collect, grab and store anything that might use up space on a desk or energy in the brain!

     $ This is an affiliate link 
     $ This is an affiliate link 
    Trello Logo-320x180

    Trello [Freemium]

    We have found that simple project or task management is how we best answer the question ‘what is trello used for?’ Trello is a collaborative, web-based Kanban-style list-making application and now the main tool we use to manage communication and resources to get jobs started and finished.

     $ This is an affiliate link 
     $ This is an affiliate link 

    If you’d like some deeper insights about how we use any of the above tools inside our agency or client sites, please feel free to reach out to us. We’ll be happy to answer any questions you may have.

    Disclaimer: This article/page contains affiliate links. This means that if you make a purchase after clicking on one of these recommended service provider links, like an insurance broker, or a travel agent, we may earn a commission – at no extra cost to you. [For our full disclosure, please see our DISCLAIMER page).