Introduction
Ever stared at old blog posts gathering digital dust? I tackled this common content marketing challenge head-on, turning zero-traffic articles into steady performers. Let me share how a simple SEO framework transformed forgotten content into valuable assets. (Or just watch the video!)
PS. The video below was originally recorded on 15th January 2024 so refers to the period September 2023 through to the recording date (although the video wasn’t published on YouTube until 11th December 2024). Scroll down here to see 2024/25 organic Search Performance Update
Setting the Scene
I had a travel website with three particular posts that weren’t getting any clicks. These articles were written with passion but left untouched for months. After a domain change in late 2023, I saw an opportunity to test my SEO optimization framework.
The Challenge
Three main articles needed help. Each post had zero traffic for six months straight. The content was good, but it wasn’t working hard enough for my site.
Resolution and Lessons Learned
I analyzed the top 10-20 competing posts in Google search results for each article and improved my content to match and exceed their quality. The results? All three posts started generating consistent traffic within months. While the numbers might seem modest to some, the transformation from zero to steady traffic proved my framework worked.
Key Takeaways:
• Old content isn’t dead content – it just needs the right approach
• Studying top-performing competitors guides your optimization
• Small improvements can lead to real traffic gains
Conclusion:
Don’t let your old content sit idle. With the right SEO framework, you can turn forgotten posts into traffic-generating assets.
Have you tried refreshing your old content? Watch the video and share your experience in the comments.
2024/25 organic Search Performance Update
Throughout 2024, these same three posts maintained their improved organic search performance with over 150k impressions and nearly seven thousand clicks.
In the first three months of 2025, their performance continues to grow at an even faster rate!
